AS SEEN ON
“An uncommon level of excellence while keeping prices affordable”
“The shine of this stainless steel Waldhoff is flawless”
“High-end approach to affordable watches”
“A unique blend of timeless sophistication"
“A great value proposition”
The Collection
What they're saying
Best Sellers
Created with passion
We are traditionalists, and even our design process involves freehand drawing before we move into digital illustration tools. There is something about traditional techniques that gives products an unmistakable flair, something that can’t be explained or described.
Attention to detail
It takes at least 8 reviews on any particular project, over a time span of 4 to 6 months, until we finalize one new design, a rate common to the Swiss luxury watch industry, but applied to accessible products.
Made by real people
We try to perform most technical tasks ourselves, including technical drawings, parts purchasing, quality control and testing. We sometimes modify movements for the purpose of durability, and serve as technical advisors to some of our movement suppliers.
