AS SEEN ON
“An uncommon level of excellence while keeping prices affordable”
“The shine of this stainless steel Waldhoff is flawless”
“High-end approach to affordable watches”
“A unique blend of timeless sophistication"
“A great value proposition”
What they're saying
Best Sellers
Created with passion
We are traditionalists, and even our design process involves pen and paper before we move into digital design tools. There is something about traditional techniques that gives products an unmistakable flair, something that can’t be explained or described.
Attention to detail
It takes at least 8 reviews on any particular project, over a time span of 4 to 6 months, until we finalize one new design, a rate common to the Swiss luxury watch industry, but applied to accessible products.
Made by real watchmakers
Our watchmakers in Pforzheim have been working in the watch industry for decades. Each watchmaker assembles and tests one complete watch entirely by himself.
